Blog

Friction, fraud and micro-credit - overcoming three key issues that plague content monetization – as heard at The Future of Video 2019

Friction, fraud and micro-credit - overcoming three key issues that plague content monetization – as heard at The Future of Video 2019
Raja Mansukhani , Senior Vice President - Asia Pacific at Apigate

Apigate is a global API ecosystem enabling multi-national access and reach - via a single point of integration and a unified contract. We take pride in being the innovators in this space and have been so throughout our journey. Sitting at the core of all these are the problems to resolve for - content partners,  telcos and most importantly - the end customer.  

We have a few powerful products within our portfolio of services, but the one that is most relevant to content monetization is - apigateMint - which helps overcome three key barriers to monetization of content. 

Smoothening out friction points 

Content providers are affected by today’s friction-filled customer experiences within carrier billing channels – with OTP technology resulting in most customers dropping out of the cycle. We have noticed that customers do not enjoy experience and at the same time are suspicious about the numerous fake subscriptions against their accounts that they hear of. On the other hand, telcos are plagued by the number of complaints coming in when they take away the OTP feature and are brought to book by regulatory boards - and end up losing customer trust.  

With apigateMint, we have introduced a highly secure single click authentication product called RUU which takes care of the experience. 

Eliminating fraudulent users 

apigateMint also features Armour, a fraud management tool specifically designed to eliminate fraudulent activities such as click jacking & iframing and bot traffic. Together, RUU and Armour combat friction and fraud, providing users with a seamless, genuine and non-hijackable user experience. 

Carrier based micro-credit 

Watch now, pay later! Micro loans are provided to consumers to help them continue their experience - in case they have run out of credits. These are not simple air time credits, but are credits that are specifically provided for that content session. The content partner gains longevity, the telco gains retention and the consumer enjoys a seamless and uninterrupted experience.  

Get in touch now and learn how to leverage telco assets to reach out to a wider global customer base and overcome barriers to monetization.

Share this blog post